Privacy policy

PRIVACY POLICY

Last updated: January 28, 2026

Kith&Oak (“Kith&Oak,” “we,” “us,” or “our”) operates this website and
online store, including all related information, content, features,
tools, products, and services (collectively, the “Services”). Our store
is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, disclose, and
otherwise process personal information when you visit or use the
Services, purchase or subscribe to our EasyDigest™ liquid collagen for
dogs, communicate with us, submit a review, or otherwise interact with
Kith&Oak.

If there is a conflict between our Terms of Service and this Privacy
Policy concerning the collection, use, or disclosure of personal
information, this Privacy Policy controls.

Please read this Privacy Policy carefully. By using the Services, you
acknowledge that you have read and understood the practices described
below.

1. PERSONAL INFORMATION WE COLLECT

“Personal information” means information that identifies, relates to,
describes, or can reasonably be linked to you or your household. It does
not include information that has been lawfully made public, aggregated,
or de-identified so that it cannot reasonably be linked to you.

Depending on how you interact with us, we may collect the following
categories of personal information:

Contact and identification information

Your name, email address, telephone number, billing address, shipping
address, and other contact details.

Payment and financial information

Payment method, billing details, transaction confirmations, and limited
payment-card information. Complete payment-card numbers are generally
collected and processed by Shopify or our payment processors rather than
stored directly by Kith&Oak.

Account and subscription information

Account credentials, account settings, subscription selection, renewal
schedule, subscription status, shipping preferences, and records of
subscription changes, pauses, or cancellations.

Order and transaction information

Products viewed, placed in a cart, purchased, subscribed to, returned,
refunded, canceled, or otherwise associated with your account or device;
order history; discount use; delivery details; and customer-service
history.

Communications, reviews, and submitted content

Information included in emails, text messages, support inquiries,
surveys, reviews, testimonials, photographs, videos, social-media
interactions, or other content you choose to provide.

Pet-related information

Information you voluntarily provide about your dog, such as the dog’s
name, breed, age, weight, sensitivities, product-use experience, or
general wellness concerns. Pet-related information may become linked to
your personal information when submitted through your account, an order,
a review, a survey, or a customer-support request.

Please do not send us unnecessary sensitive information about yourself
or another person when describing your pet’s experience.

Device and network information

Internet Protocol address, browser type, device type, operating system,
language, unique device or advertising identifiers, network connection,
and approximate location inferred from an IP address.

Website and usage information

Pages viewed, links clicked, searches, referring URLs, session activity,
cart activity, interactions with advertisements, and the dates and times
you access or navigate the Services.

Marketing and preference information

Email and SMS preferences, communication choices, interests, responses
to promotions, and information used to personalize content or
advertisements.

Inferences

Inferences about your preferences, interests, likely purchasing
behavior, or product interests based on the information described above.

2. HOW WE COLLECT PERSONAL INFORMATION

We may collect personal information from:

-   You directly, including when you place an order, create an account,
    enroll in a subscription, contact us, join a marketing list, enter a
    promotion, complete a survey, or submit a review.
-   Your browser or device automatically, including through cookies,
    pixels, tags, software development kits, local storage, log files,
    and similar technologies.
-   Shopify and our service providers, including payment processors,
    subscription platforms, fulfillment partners, shipping carriers,
    analytics providers, customer-support tools, review platforms, and
    email or SMS providers.
-   Advertising, marketing, and business partners, including platforms
    that help us measure advertisements, understand campaign
    performance, or present relevant advertisements.
-   Other third parties or public sources, including social-media
    platforms when you interact with our account, tag Kith&Oak, or make
    content available according to your social-media settings.

3. HOW WE USE PERSONAL INFORMATION

We may use personal information for the following purposes:

Provide and operate the Services

To process payments; accept and fulfill orders; manage accounts and
subscriptions; arrange shipping and delivery; provide order and
subscription notices; process cancellations, returns, replacements, and
refunds; enable reviews; and provide requested products or services.

Personalize and improve the Services

To remember your preferences, maintain your cart, recommend products or
subscription options, understand how customers use the Services,
troubleshoot problems, improve website performance, develop features,
and improve our customer experience.

Communicate with you

To respond to inquiries, provide customer support, send administrative
or transactional messages, communicate about orders or subscriptions,
request feedback, and maintain our relationship with you.

Marketing and advertising

To send promotional emails or text messages where permitted, personalize
marketing, measure campaign performance, understand shopping activity,
and show advertisements through our Services or third-party platforms.

Security and fraud prevention

To authenticate accounts, process payments securely, detect and prevent
fraud, abuse, unauthorized transactions, security incidents, or other
illegal or harmful activity, and protect Kith&Oak, our customers, and
others.

Legal and business purposes

To comply with applicable law, tax and accounting requirements, court
orders, subpoenas, and lawful government requests; establish, exercise,
or defend legal claims; enforce our policies; conduct audits; complete
corporate transactions; and protect our rights, property, personnel,
customers, and the public.

With your consent

For another purpose disclosed to you when we request your consent.

Where applicable law requires a legal basis for processing, we may rely
on performance of a contract, compliance with a legal obligation, our
legitimate business interests, protection of vital interests, or your
consent, depending on the circumstances.

4. COOKIES AND SIMILAR TECHNOLOGIES

We and our service providers use cookies and similar technologies to
operate the Services, remember preferences, maintain shopping carts,
keep accounts secure, understand website performance, measure marketing,
and personalize content or advertising.

Cookies may be:

-   Necessary cookies, which support checkout, account access, security,
    fraud prevention, and core website functions.
-   Functional cookies, which remember settings and preferences.
-   Analytics cookies, which help us understand traffic and use of the
    Services.
-   Advertising cookies, which help measure campaigns and present
    advertisements based on activity across websites or services.

You can control certain cookies through the cookie or privacy settings
presented on our website, where available, and through your browser
settings. Blocking cookies may affect checkout, account features, saved
preferences, or other parts of the Services.

Where required by law, we will request consent before using
non-essential cookies. If your browser sends a legally recognized
opt-out preference signal, such as Global Privacy Control, we will
process it as required by applicable law for the browser and device
sending the signal.

Except for legally recognized opt-out preference signals, we may not
respond to “Do Not Track” settings because there is no single industry
standard for those signals.

5. MARKETING COMMUNICATIONS

Email

You may unsubscribe from promotional emails at any time by selecting the
unsubscribe link in the message. Even after opting out of marketing
emails, we may continue sending non-promotional communications relating
to orders, subscriptions, security, policy changes, or customer-service
requests.

Text messages

If you opt in to SMS or MMS messages, we may use your telephone number
and interaction history to send transactional or promotional messages in
accordance with your consent. Message frequency may vary, and message
and data rates may apply.

You may opt out of marketing text messages by replying STOP. You may
receive a final confirmation message. Opting out of marketing texts does
not prevent us from sending messages that are necessary to complete a
transaction or respond to your request where legally permitted.

Consent to receive marketing messages is not a condition of purchase.

6. AUTOMATION AND AI-ASSISTED FEATURES

We may use automated or artificial-intelligence-enabled tools to assist
with customer support, message generation, recommendations, fraud
prevention, marketing personalization, or analysis of customer
interactions.

When you communicate through a feature supported by these tools, the
content of your message and relevant information such as order history,
website activity, or product interests may be processed to generate or
improve the response, personalize the experience, evaluate quality, and
maintain safety.

Automated responses may contain mistakes. You may request human
assistance by contacting hello@kithnoak.com. We do not use automated
decision-making to make decisions that produce legal or similarly
significant effects about you unless we provide any notice and choices
required by applicable law.

7. HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information for legitimate business purposes
to:

-   Shopify, which hosts our store, supports checkout, processes store
    and customer data, provides analytics and security features, and
    enables other commerce functions.
-   Payment processors and financial providers, which process and verify
    transactions and help prevent fraud.
-   Fulfillment providers, warehouses, and shipping carriers, which
    prepare, ship, track, and deliver orders.
-   Subscription and account-service providers, which help manage
    recurring orders, payment retries, customer accounts, and
    subscription changes or cancellations.
-   Technology and operations providers, including cloud hosting, data
    storage, cybersecurity, fraud-prevention, IT, and website-service
    providers.
-   Analytics and advertising partners, which help us understand website
    activity, measure marketing performance, create audiences, and
    display advertisements.
-   Email, SMS, customer-support, survey, and review providers, which
    help us communicate with customers and collect or publish customer
    feedback.
-   Professional advisers, such as accountants, auditors, insurers,
    consultants, and attorneys.
-   Government authorities or other parties for legal reasons, when we
    believe disclosure is required by law, necessary to respond to valid
    legal process, or appropriate to prevent harm, fraud, or illegal
    activity.
-   A purchaser, investor, successor, or other participant in a business
    transaction, such as a merger, financing, reorganization,
    bankruptcy, or sale of some or all of our assets.
-   Other parties at your direction or with your consent, such as social
    networks or third-party integrations you choose to use.

Service providers may use personal information only as permitted by
their agreements with us and applicable law. Third parties acting
independently may process information under their own privacy policies.

8. SHOPIFY’S ROLE

Shopify collects and processes personal information relating to your
access to and use of the Services to host, secure, provide, personalize,
and improve Shopify-powered commerce services.

Information submitted through the Services is transmitted to Shopify and
may be shared with Shopify affiliates and service providers located in
countries other than your country of residence. Certain enhanced Shopify
features may use information about your interactions with our store,
other merchants, and Shopify.

For information about Shopify’s privacy practices and privacy controls,
visit:

https://privacy.shopify.com/en

9. SALE, SHARING, AND TARGETED ADVERTISING

We do not sell personal information for money. However, some privacy
laws define “sale,” “sharing,” or “targeted advertising” broadly. Our
use of advertising cookies, pixels, and similar technologies may involve
disclosing identifiers, device information, website activity, and
inferences to advertising or marketing partners in a way considered a
sale, sharing, or targeted advertising under those laws.

Where applicable, you may opt out through a “Your Privacy Choices” or
“Do Not Sell or Share My Personal Information” link displayed on our
website, through available cookie settings, by sending a recognized
Global Privacy Control signal, or by contacting hello@kithnoak.com.

We do not knowingly sell or share the personal information of
individuals under 16 years of age.

10. THIRD-PARTY WEBSITES AND SOCIAL MEDIA

The Services may link to websites, social-media platforms, or online
services operated by third parties. We do not control and are not
responsible for their security, accuracy, or privacy practices. Review
the third party’s privacy policy before providing information.

Information posted in public or semi-public areas, including reviews and
social-media posts, may be visible and used by other people. A link to a
third-party service does not, by itself, mean that Kith&Oak endorses
that service.

11. CHILDREN’S PRIVACY

The Services are intended for adults and are not directed to children
under 16. We do not knowingly collect personal information from children
under 13.

If you are a parent or guardian and believe that a child has provided
personal information to us, contact hello@kithnoak.com. We will
investigate and take appropriate steps to delete the information as
required by law.

12. DATA SECURITY

We use reasonable administrative, technical, and physical safeguards
designed to protect personal information. However, no security measure,
website, database, or transmission method is completely secure, and we
cannot guarantee absolute security.

Do not send sensitive or confidential information through unsecured
channels. You are responsible for maintaining the confidentiality of
your account credentials and for notifying us if you suspect
unauthorized account access.

13. DATA RETENTION

We retain personal information for as long as reasonably necessary for
the purposes described in this Privacy Policy, including to:

-   provide the Services and maintain accounts or subscriptions;
-   fulfill orders and respond to customer-service requests;
-   maintain business, tax, accounting, and transaction records;
-   comply with legal and regulatory obligations;
-   resolve disputes, prevent fraud, and enforce agreements; and
-   preserve information subject to a legal hold or required for legal
    claims.

The applicable retention period depends on the type of information, the
nature of our relationship with you, the sensitivity of the information,
legal requirements, and whether the purpose can be achieved through
de-identification. When information is no longer reasonably necessary,
we may delete, anonymize, or securely dispose of it.

14. YOUR PRIVACY RIGHTS AND CHOICES

Depending on where you reside and subject to legal exceptions, you may
have the right to:

-   request access to or confirmation of the personal information we
    process about you;
-   request the categories or specific pieces of personal information we
    have collected;
-   request correction of inaccurate personal information;
-   request deletion of personal information;
-   obtain a portable copy of certain personal information;
-   opt out of the sale or sharing of personal information;
-   opt out of targeted advertising or certain profiling;
-   limit certain uses or disclosures of sensitive personal information;
-   withdraw consent where processing is based on consent;
-   appeal our decision concerning a privacy request; and
-   receive equal service and pricing without unlawful discrimination
    for exercising a privacy right.

These rights are not absolute and may not apply to every person or in
every circumstance. For example, we may retain information needed to
complete a transaction, comply with law, prevent fraud, exercise legal
rights, or fulfill another permitted purpose.

How to submit a request

To exercise an applicable privacy right, email hello@kithnoak.com with
the subject line “Privacy Request” and describe the right you wish to
exercise.

We may request information reasonably necessary to verify your identity,
such as details associated with your account or recent order. We will
use verification information only to process the request. If we cannot
verify your identity, we may be unable to fulfill certain requests.

You may use an authorized agent where permitted by law. We may require
proof that the agent is authorized to act for you and may ask you to
verify your identity directly.

We will respond within the period required by applicable law. If we deny
a request, you may have the right to appeal by replying to our decision
or emailing hello@kithnoak.com with the subject line “Privacy Appeal.”

15. INTERNATIONAL DATA TRANSFERS

We and our service providers may transfer, store, or process personal
information outside your state, province, or country, including in the
United States and other countries where data-protection laws may differ.

When required, transfers from the European Economic Area, United
Kingdom, or Switzerland will be supported by an approved legal
mechanism, such as an adequacy decision or applicable standard
contractual clauses, together with supplemental safeguards where
required.

16. COMPLAINTS

If you have a concern about our privacy practices, contact
hello@kithnoak.com. We will review and respond to the concern.

Depending on where you reside, you may have the right to appeal our
response or lodge a complaint with your state attorney general,
data-protection authority, or another competent regulator.

17. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy to reflect changes in our practices,
technology, Services, or legal obligations. We will post the revised
policy on our website, update the “Last updated” date, and provide any
additional notice required by applicable law.

18. CONTACT US

For questions about this Privacy Policy, our privacy practices, or a
privacy-rights request, contact:

Kith&Oak
1880 NE Terre View Dr
Pullman, WA 99163
United States
Email: hello@kithnoak.com